On Monday 5 June 2023 I invented the acronym AIR that stands for Adaptive Information Reliability.

An extended version stands for Adaptive Information and Artificial Intelligence Reliability.

How to establish…?

In numerous aspects of our lives, we rely on accurate information and the confidence placed in it.

These days the paradigm of truth is transformed into the paradigm of (reliable) trustworthiness.

Even though we would prefer it to be different, one of the foremost challenges we encounter today is establishing reliable trust in information.

Building appropriate and reliable trust is the primary challenge we face currently and tomorrow.

Every individual, organization and company now has to ask: What strategies and actions can be employed to foster the building and what specific approaches and measures can be taken to foster the establishment of informational trust?

Now and again
we are responsible for
the AIR that we breathe


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